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Young Professionals Roundtable #3
Topic: Machine Learning: a case study on personalized push notifications: Finding the right balance between providing news that interests readers and news that editors believe readers have to know.

During INMA's Young Professionals Roundtable #3; Pieter Zalis, Consumer Metrics and Research Analyst on Infoglobo, will talk with Joris Baan, a machine learning engineer on news recommendation at DPG Media group. they will discuss how DPG Media has been working on the implementation of Personalised Push Notification for news brand "Algemeen Dagblad (AD)". During the talk, Baan will give details such as how the built their algorithm and how they tried to find balance between providing news that interests readers and news that editors believe readers have to know.

Panellists:
> Joris Baan, Data Scientist at DPG Media (News Media company in Belgium, The Netherlands and Denmark).
> Pieter Zalis, Consumer Metrics and Research Analyst
Infoglobo in Brazil.

Jan 28, 2021 04:00 PM in Brussels

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